INGMAR BERGMAN’S SOAP COMMERCIALS

In 1951 the Swedish film industry went on strike to protest high taxes in the entertainment sector, and Ingmar Bergman, who at 33 had already directed a handful of movies and had also overseen the Gothenburg city theater for three years, signed on to do a series of commercials for Bris soap, in part to support his already teeming brood (two ex-wives and five children, with a sixth on the way).